Extension in Action

: A man with a blue cap and glasses grabbing a blue bag of coffee for a blonde, smiling woman.

Small business participates in Extension marketing course, increases sales

Story by Leah Barbour • Photo by Jonah Holland

“With the Bricks to Clicks program, we went from basically no growth in a year to looking over the next 3 years and tripling our volume. Extension is very important to small businesses because, honestly, the Bricks to Clicks program helped me take Umble coffee from basically nothing to a company that is competitive, not just in the state but in the Southeast and, hopefully, soon within the U.S.”

— Dr. Kenneth Thomas,
owner of Umble Coffee in Oktibbeha County

Now open to the public!
216 Industrial Park Road • Starkville
Monday–Friday 6 a.m.–2 p.m.

Saturday 8 a.m.–11 a.m.


Dr. James Barnes, an associate professor with the Mississippi State University Extension Service, shows business owners how to invest their resources to attract new customers and increase sales through online marketing and social media.

Any Mississippi business owner can participate in the Bricks to Clicks marketing program.


Bricks to Clicks provides free, low-cost, and easy-to-use marketing resources to help small businesses grow their audiences and income. Free marketing resources include a website course, one-on-one coaching, webinars, podcasts, a blog, and a bimonthly newsletter.

With these marketing resources, business owners can get personalized guidance backed by decades of marketing experience to drive online awareness and engagement to increase sales.


The course is held in February, May, August, and November each year.


Bricks to Clicks is available both online and in person. Click here to get access.

Its signature interactive online course, Master Your Marketing, takes the mystery out of marketing—so businesses can make money instead of wasting it.


Click here to join the waitlist to register!

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