Marketing is perhaps the most important decision landowners make in the life of their forest. Landowners sometimes approach selling timber with apprehension, fear, and caution. This need not be the case. The answer for landowners is to learn about timber marketing.
Marketing timber involves using a business-like procedure to determine the potential value of your timber. The next step is to advertise it among potential buyers so as to capture the fair market value for your timber.
This procedure includes timber inventory, using reference prices, invitations to bid, bid opening, sale contracts, logging supervision, and reforestation. All these steps are covered in the publications available here. In addition, the Profitable Harvesting and Marketing short course is taught throughout the state. Check to see if county agents have scheduled a short course near you.
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STARKVILLE, Miss. -- Business leaders looking to upgrade their social media marketing strategies can now get started by tuning in to a new podcast series.
Bricks-To-Clicks Marketing, a Mississippi State University Extension program, helps business leaders develop a digital marketing plan to bring in more customers and revenue. The program has launched an eight-episode marketing podcast centered around use of social media platforms to grow personal brands and businesses.
Mississippi’s timber industry remained its second highest producing agricultural commodity again in 2019.
Coming in with an estimated production value of $1.15 billion, timber followed the state’s poultry industry, which generated an estimated value of $2.78 billion in 2019. Timber’s value of production is estimated by monthly severance taxes collected by the Mississippi Department of Revenue.