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Farmers' Markets: Great Source for Local Produce

Filed Under:
Publication Number: P2821
View as PDF: P2821.pdf

One of the fastest growing segments of fresh fruit and vegetable sales in Mississippi, as in the rest of the country, is direct marketing.

As opposed to selling wholesale, direct marketing is when a producer sells his or her produce directly to the consumer. This can be via on-farm retail sales, roadside stands, community supported agriculture (CSAs), buying clubs, pick-your-own farms, or farmers’ markets.

Download the PDF above for more information.

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Authors

Extension/Research Professor
Greenhouse Tomatoes and other vegetables, Field Vegetables, Mushrooms