Growing Your Brand

Local foods producers, farmer’s market managers, food hub managers, or persons that are engaged in the local foods industry

Target Audience(s):

Local foods producers, farmer’s market managers, food hub managers, or persons that are engaged in the local foods industry

Objectives:

Participants will:

• Learn how to assess their competitive advantage,
• Learn how to identify a target market,
• Understand the importance of digital marketing,
• Identify strategies to market their business, and
• Understand the importance of developing a brand for their business.

Total Number of Modules or Sessions: 3-4

Total Number of Hours for Program Delivery: 6-8

Program Delivery:

• Educational Class
• Educational Video (Online or DVD)
• Group Discussion
• Numbered Extension Publication

Primary Contact:

Dr. Rachael Carter, rdm1@msstate.edu