Bricks to Clicks Marketing

If marketing your small business is overwhelming, this podcast is just for you. Welcome to the Bricks-To-Clicks Marketing Podcast where we believe marketing your small business should be easy, not overwhelming.
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In this episode, Erica Windham from Cleaning Solutions Auburn shares her powerful journey of overcoming digital marketing overwhelm to achieve real entrepreneurial success. Facing the challenge of managing multiple platforms and finding time for consistent engagement, Erica discovered smart strategies to streamline her digital efforts—transforming obstacles into opportunities.
In this episode, you'll learn how to:
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Conquer Digital Overwhelm: Discover Erica’s tactics for managing time and simplifying your social media strategy.
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Leverage the Right Tools: Learn how tools like HootSuite can help focus your digital marketing efforts.
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Adapt and Thrive: See how shifting from a residential to a commercial focus enabled Erica to survive and thrive in harsh market conditions.
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Turn Challenges into Success: Get actionable insights that can help any entrepreneur transform marketing struggles into breakthrough results.
For more on digital marketing and entrepreneurship, check out the Bricks to Clicks Marketing Podcast. Tune in and get inspired to make your own digital breakthrough!
In this final episode of Season 1, Dr. Barnes shares one thing that every business, nonprofit, or a personal brand must do to grow with social media. This episode is based on Dr. Barnes' book "5 Social Media Mistakes Your Business Should Avoid."
Season 2 of the Bricks-To-Clicks Marketing Podcast will explore the 7 Things Your Social Media Plan Should Include and will be available in July 2022.
Dr. Barnes explains a series of questions you can use to create a social media blueprint for success. If you're stuck and not sure how to give your social media a makeover, these questions will help. This episode is based on Dr. Barnes' book "5 Social Media Mistakes Your Business Should Avoid."
In the book, Dr. Barnes documents the growth of a technology company as it implemented a social media blueprint for success. Although the company has a social media following of fewer than 50,000 on Facebook and Instagram, it routinely reaches between 10 and 20 million people each month by following the social media blueprint for success
Dr. Barnes explains how to use five social media marketing principles to create a social media plan that attracts customer attention to get your personal brand, business, or nonprofit noticed. This episode is based on Dr. Barnes' book "5 Social Media Mistakes Your Business Should Avoid." In the book, Dr. Barnes walks you through the steps you can take to give your social media a makeover that works. A free video course Social Media Makeover Made Simple can be found on the Bricks-To-Clicks Marketing Facebook page. View the pinned post for details.
Dr. Barnes shares the fourth social media mistake that many business leaders often make. This one mistake can leave people confused about your mission as a business, personal brand, or nonprofit. And if that happens, you won't get the number one thing you need online to get engagement: attention. In this episode, Dr. Barnes explains how avoiding this mistake can help any organization get attention and engagement. This episode is based on Dr. Barnes' book "5 Social Media Mistakes Your Business Should Avoid."