P4140

Setting Prices for Fresh Produce and Value-Added Products

Setting the right price for your products is an important business decision. A sustainable price allows you to cover your costs, including the value of your labor, and earn a profit. While you cannot always control all your costs, you do have some control over the price you set, especially if you are selling directly to customers. The first step is knowing what it costs you to produce each product. Good recordkeeping and budgets are tools that help you get there. This publication presents details to consider when pricing your agricultural and value-added products.

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The information given here is for educational purposes only. References to commercial products, trade names, or suppliers are made with the understanding that no endorsement is implied and that no discrimination against other products or suppliers is intended.

Publication 4140 (POD-09-25)

By Elizabeth Canales, PhD, Associate Professor, Agricultural Economics.