P4110

Small Business Owners: 5 Steps to Stop Wasting Marketing Dollars and Boost Revenue

Marketing serves as the backbone of any successful business. However, many companies waste substantial portions of their marketing budgets on ineffective strategies, ambiguous messaging, and poorly targeted campaigns. This publication outlines five steps to help you clarify your messaging, prevent overspending on marketing, and increase your revenue.

Download the PDF for the full publication.

By James Barnes, PhD, Extension Professor, Agricultural Economics.