P4151

Clear Messaging for Extension Professionals: Attract Your Audience in Minutes

Download the complete publication by selecting the publication image in the right column.

This publication is designed to help you build two messages you can use to market your Extension program:

1. Craft a clear marketing message (your one-liner).
2. Enhance your website header to ensure your audience immediately understands what you offer.

Start small. One clear message and a straightforward improvement to your website can make a big difference in attracting and engaging your audience. This publication shows you the step-by-step process to follow to craft a clear one-liner and website header for your Extension program. Also, several ChatGPT prompts are provided to help you begin developing two of the most important messages to help you market your Extension program without feeling overwhelmed.

Visit brickstoclicks.extension.msstate.edu to access marketing resources, or email james.barnes@msstate.edu.

The information given here is for educational purposes only. References to commercial products, trade names, or suppliers are made with the understanding that no endorsement is implied and that no discrimination against other products or suppliers is intended.

Publication 4151 (POD-11-25)

By James Barnes, PhD, Extension Professor, Agricultural Economics.