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5 Ways to Grow Your Local Foods Business with Facebook

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Publication Number: P3294
View as PDF: P3294.pdf

Most business leaders struggle to use Facebook to grow their businesses. Part of the struggle is that business leaders do not have the time to keep up with all the changes that take place within Facebook. Deciding how to organize an effective Facebook advertising strategy can be challenging, as well.

Developing advertisements can be an overwhelming process. Ads range in purpose from gathering e-mails for new leads to driving traffic to websites for e-commerce sales. Finally, business leaders face several decisions to make ads effective. Some include:

  • What is the most effective wording to communicate with fans?
  • How can ads target specific customers?
  • Should video or images be used in the ad?
  • How many dollars should be invested in the ad?
  • How long should the ad run?
  • What is an acceptable return on investment (ROI) for a Facebook ad?

These are just a few of the many decisions that business leaders must make to maximize Facebook’s ability to grow their business. Many other questions exist, especially related to organic, do-it-yourself (DIY) posting of content, including:

  • What type of content should be posted?
  • What time(s) should content be posted?
  • What strategies could be used to increase fan engagement?
  • How should business leaders use Facebook live?
  • How should business leaders use Facebook stories?

This publication is designed to be an easy, step-by-step process for business leaders to learn to use Facebook to grow their business. In each section, we provide tips and resources to help you market your business using Facebook. To grow, your business needs fans to “like” your page, engage with your posts, and eventually move from being fans to paying customers.

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Authors

Portrait of Dr. James Newton Barnes
Associate Extension Professor
Portrait of Dr. Rachael Carter
Extension Instructor
Community Development, Tourism, Economics and Natural Resource Policy
Portrait of Mr. Andy Collins
Extension Instructor
Portrait of Ms. LC Nickels
Extension Instructor
e-Commerce, Cyber Security, Digital Outreach & Technology

Your Extension Experts

Portrait of Dr. James Newton Barnes
Associate Extension Professor
Portrait of Mr. Hamp Beatty
Extension Associate III
Municipal Public Policy Small Business Development
Portrait of Dr. David Buys
Assistant Professor
State Health Specialist
Portrait of Dr. Rachael Carter
Extension Instructor
Community Development, Tourism, Economics and Natural Resource Policy
Portrait of Dr. Christine E. Coker
Assoc Extension/Research Prof
Urban Horticulture Vegetables Green Roofs Food Systems
Portrait of Dr. Alba J. Collart Dinarte
Assistant Extension Professor
Horticultural Marketing
Portrait of Dr. Courtney Crist
Assistant Extension Professor
Associate Extension Professor
Portrait of Ms. Elizabeth Powell Gregory North
Head, Ag Communications
Portrait of Dr. Ben Posadas
Assoc Extension/Research Prof
Seafood and specialty crops marketing; Marine and disaster economics
Portrait of Mr. Mark Silva
Extension Associate III
Weather/GIS
Portrait of Dr. Rick Snyder
Extension/Research Professor
Greenhouse Tomatoes and other vegetables, Field Vegetables, Mushrooms
Portrait of Dr. Eric Thomas Stafne
Extension/Research Professor
Fruit Crops
Portrait of Dr. Jeff Wilson
Assistant Professor
Horticulture: State Master Gardener Coordinator