Growing Your Brand: Extension Agent Guide for Marketing Local Foods

The Local Foods Movement

Consumers are increasingly interested in knowing where their food comes from and how it is produced.

This local foods movement provides a wonderful opportunity for producers to connect on a personal level with consumers. It is an opportunity to create, maintain, and support profitable, sustainable, and affordable food production and distribution schemes with the ultimate outcome of healthier diets and healthier people.

The local foods movement encompasses farmers, food processors and distributors, community gardens, farmers’ markets, community volunteers, economic development, food security, and better nutrition for children and adults—all areas in which Extension has deep expertise, dedicated and skilled professionals, and decades of documented success.

Download the PDF for the full publication, which includes the following sections:

1. Part 1: Understanding Your Business
2. Part 2: Understanding Your Market
3. Part 3: Developing a Marketing Plan
4. Resources

Publication 3075 (07-26)

By Rachael Carter, PhD, Extension Specialist II, Extension Center for Government and Community Development.