Organic Marketing

Abbreviations used below are: N=non-technical text or presentation, T=technical text or presentation, G=guide, explains "how-to" in the text or presentation, R=reference, charts, easy to look up information, O=describes organic practices, C=describes conventional/non-organic practices, +=a free publication that is highly recommended, *=our choice for the best publication to buy if you can only get one title in this section. While an item might refer to non-organic practices for fertility or pest management, the other information provided is applicable to organic production, and that is why the item is included.

*Eric L. Gibson. 1993. Sell what you sow, the growers guide to successful produce marketing. New World Pub., ISBN 0-9632814-0-2 (soft cover, 298 pp., US$22.50). In this book, the author describes various methods for marketing produce, including direct sales, sales to retail outlets, and wholesaling. There is also an appendix on handling and storage of produce, and methods of displaying produce. [N G]

Andrew W. Lee. 1993. Backyard market gardening, the entrepreneur's guide to selling what you grow. Good Earth Pubs., ISBN 0-9624648-0-5 (soft cover, 351 pp., US$19.95). Written by a market gardener, this book gives practical ideas on how/where to market, with examples of successful operations throughout the country. [N G]

Robert J. Matarazzo. 1998. Marketing for success, creative marketing tools for the agricultural industry. Doe Hollow Pub., ISBN 0965338509 (soft cover, 192 pp., US$16.95). A life-long fruit and vegetable grower describes tools, techniques, and resources for marketing.

Bob and Bonnie Gregson. 1996. Rebirth of the small family farm, a handbook for starting a successful organic farm based on the community supported agriculture concept. Island Meadow Farm, ISBN 0-9652233-0-2 (soft cover, 64 pp., US$9.95, order from IMF Associates, P.O. Box 2542, Vashon Island, WA 98070). This is a brief presentation of equipment, crop selection, cultural practices, and marketing needed in a CSA. [N G]

Vernon P. Grubinger. 1999. Sustainable vegetable production from startup to market. Natural Resource, Agriculture, and Engineering Service (formerly Northeast Regional Agricultural Engineering Service), NRAES-104, ISBN 0-935817-45-X (soft cover, 265 pp., to order call 607-255-7654, or order on-line at http://www.nraes.org/nraesform.html). This book is written for the market grower, and presents information from the perspective of a grower's constraints. There is extensive information on marketing, and explains how to get started in business and how to market your produce. It also includes a series of grower profiles, which describe successful operations in the northeast. In addition, there is production systems information, such as soil fertility, cover crops, crop rotation, integrated pest management, and equipment. It does not provide crop-specific growing instructions. [N G O C]

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Publications

News

Filed Under: Commercial Horticulture, Commercial Fruit and Nuts, Farmers Markets, Greenhouse Tomatoes, Organic Fruit and Vegetables, Other Vegetables August 17, 2017

RAYMOND, Miss. -- Produce growers, packers, industry suppliers and others can learn the requirements of the new federal Produce Safety Rule during one of three upcoming workshops around the state.

Filed Under: Commercial Horticulture, Organic Fruit and Vegetables May 23, 2017

VERONA, Miss. -- A Mississippi State University vegetable expert is part of a project designed to support and strengthen organic farming in the Southeast.

Casey Barickman, an assistant horticulture professor with the MSU Extension Service and Mississippi Agricultural and Forestry Experiment Station, is working with colleagues from Tuskegee University, Auburn University, North Carolina State University, the Alabama Sustainable Agriculture Network and Oregon State University to give organic growers the information they need to develop efficient production systems.

Filed Under: Commercial Fruit and Nuts, Organic Fruit and Vegetables, Fruit February 14, 2017

STARKVILLE, Miss. -- Mississippi fruit growers need look no further than their smartphones or laptops when searching for a second opinion on chill hour accumulation.

The Mississippi State University Extension Service has launched Chill Hours, an app that helps growers assess growing conditions that affect plant physiology and prepare for the upcoming growing season.

Peaches displayed for sale on a bright blue table. Production and sale of peaches, strawberries and other fruit and vegetable truck crops are on pace to be strong once again this year. (File photo by MSU Extension/Kat Lawrence)
Filed Under: Commercial Horticulture, Farmers Markets, Organic Fruit and Vegetables July 22, 2016

STARKVILLE, Miss. -- Favorable weather and a steady consumer appetite for local produce are keeping Mississippi’s truck crop industry strong.

The state now has more than 80 farmers markets, compared to 52 in 2010. These markets make up the main avenue through which truck crop growers sell their goods, but local produce can be found with more frequency on grocery store shelves during the growing season. This trend reflects the shift in consumer preference.

Filed Under: Organic Fruit and Vegetables, Sweet Potatoes October 15, 2015

STARKVILLE, Miss. -- Mississippi sweet potato growers will benefit from Mississippi State University’s work in a U.S.

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