Go for the Holidays: Evergreen Edge Demonstration and Workshop

Description

Sunday, July 26, 2026

Go for the Holidays: Evergreen Edge Demonstration and Workshop

James DelPrince, Wanda Norton, MSU Coastal

2:00-5:00 PM

Now is the time to position your business for Christmas sales. Join us to develop a practical, revenue-focused strategy so you’re ready to capitalize on the holiday season.

In this workshop, you will build a targeted marketing strategy for holiday floral designs to create, how to price, and how to present products that sell. You’ll learn how to plan, design, photograph, and promote arrangements aligned with your brand and ideal customer. The session concludes with a hands-on design: a long, low-profile evergreen centerpiece suitable for holiday tables and retail production.

Participants receive an inspirational book of fall and holiday arrangements to support ongoing design and merchandising efforts.

Ideal for new and emerging floral designers, farmer florists, studio designers, and retail shop trainees. Space is limited—secure your spot early. Bring cut flower knife, pruning shears, ribbon scissors. Wear closed toe shoes and clothing suitable for floral design work. 

$95 per person. Maximum enrollment of 12. 

Registration deadline July 13.