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Growing Mississippi’s Local Foods Industry Webinar Series

Webinar Series 2018-2019

Each Zoom webinar starts at 11:00 a.m. and ends at 12:00 p.m. CST.

UPCOMING WEBINARS


GROWING THE INDUSTRY

Consumer Insights and Food Policy Update

Register here.

March 21, 2019 • 11:00 a.m. - 12:00 p.m. CST

Dr. Alba Collart

 

Production Planning in Local Food Systems: Food Hubs, Coops, and Farmers Markets​

Register here. 

March 29, 2019 • 10:00 a.m. - 11:00 a.m. CST

Dr. Elizabeth Canales​

 
Understanding Mississippi’s Local Foods Industry: Part I

April 11, 2019 • 11:00 a.m. - 12:00 p.m. CST

James Barnes, Rachael Carter, Lauren Colby Nickels & Andy Collins

 

Understanding Mississippi’s Local Foods Industry: Part II

April 25, 2019 • 11:00 a.m. - 12:00 p.m. CST

James Barnes, Rachael Carter, Lauren Colby Nickels & Andy Collins

 

 

PAST WEBINARS


BRANDING YOUR BUSINESS

How to Clarify Your Brand Message for Your Food Business

November 8, 2018 • 11:00 a.m. - 12:00 p.m. CST

Watch on YouTube

Notes PDF

James Barnes, Rachael Carter, Lauren Colby Nickels & Andy Collins

 

A Roadmap to Successfully Branding Your Local Food Business

November 15, 2018 • 11:00 a.m. - 12:00 p.m. CST

Watch on YouTube

Notes PDF

James Barnes, Rachael Carter, Lauren Colby Nickels & Andy Collins

 

How to Build a Profitable Food Business Brand in 11 Easy Steps

December 6, 2018 • 11:00 a.m. - 12:00 p.m. CST

Watch on YouTube

Notes PDF

James Barnes, Rachael Carter, Lauren Colby Nickels & Andy Collins

 

Growing Your Local Foods Business Brand

December 13, 2018 • 11:00 a.m. - 12:00 p.m. CST

Rachael Carter, Lauren Colby Nickels, James Barnes & Andy Collins


 

ONLINE MARKETING MADE EASY

5 Ways to Grow Your Local Foods Business with Facebook

January 10, 2019 • 11:00 a.m. - 12:00 p.m. CST

Lauren Colby Nickels, James Barnes, Andy Collins & Rachael Carter

Watch on YouTube

 

7 Ways to Launch Your Local Foods Business with Instagram

January 24, 2019 • 11:00 a.m. - 12:00 p.m. CST

Lauren Colby Nickels, James Barnes, Andy Collins & Rachael Carter

Watch on YouTube

 

How To Grow Your Local Foods Business with a Website and E-mail Marketing Strategies

January 31, 2019 • 11:00 a.m. - 12:00 p.m. CST

James Barnes, Andy Collins, Lauren Colby Nickels & Rachael Carter

Watch on YouTube

 


GROWING THE INDUSTRY

Understanding Mississippi’s Local Foods Industry: Part I

February 7, 2019 • 11:00 a.m. - 12:00 p.m. CST

James Barnes, Rachael Carter, Lauren Colby Nickels & Andy Collins

 

Understanding Mississippi’s Local Foods Industry: Part II

February 14, 2019 • 11:00 a.m. - 12:00 p.m. CST

James Barnes, Rachael Carter, Lauren Colby Nickels & Andy Collins

 

Taking Action to Grow Your Local Foods Industry: Part I

February 21, 2019 • 11:00 a.m. - 12:00 p.m. CST

Rachael Carter, James Barnes, Lauren Colby Nickels & Andy Collins

 

Taking Action to Grow Your Local Foods Industry: Part II

February 28, 2019 • 11:00 a.m. - 12:00 p.m. CST

Rachael Carter, James Barnes, Lauren Colby Nickels & Andy Collins

 

How To Plan Local Food Production for a Food Hub and a Surrounding Network of Agricultural Producers

March 14, 2019 • 11:00 a.m. - 12:00 p.m. CST

Dr. Elizabeth Canales

 

 


 

Webinar Speakers

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Dr. James Barnes is an Extension economist. His work largely focuses on business development in communities using three Extension programs, including: 1) Bricks-To-Clicks™; 2) Local Food System Economies; and 3) Local Flavor. He is a certified marketing guide and copywriter for StoryBrand, an online marketing framework used to help businesses clarify their marketing messages so customers will listen. He teaches online marketing using StoryBrand's framework to businesses throughout Mississippi communities. His research focuses on branding, online and social media marketing, agribusiness management, local food system economics, and rural development issues.

 


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Dr. Rachael Carter is an economist for the Mississippi State University Extension Center for Government & Community Development. Her work focuses on economic development, natural resource policy, tourism and local foods marketing through her Extension program, Growing Your Brand. She has worked for over 15 years in community and economic development and she provides analysis and education for elected officials at the city, county, state, and national level. She has led multiple statewide and regional economic development initiatives and worked with National Main Street Center’s community revitalization projects and education programs.

 


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Lauren Colby Nickels is an Instructor for the Mississippi State University Extension Center for Technology Outreach. During her two years with MSU-ES CTO, she has specialized in digital technology outreach and online marketing using web and social media outlets. She is one of 3 Instructors in Mississippi who teach nontraditional workshops on the importance of digital technology. She has been selected for numerous public speaking opportunities to engage business owners and organization leaders on the importance of digital marketing, outreach and cyber security through the Virtual Incubator Program.

 


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Andy Collins is an Instructor for the Mississippi State University Extension Center for Technology Outreach. He has seven years of experience in helping the state of Mississippi participate in the digital economy by using broadband and information technology to further community and economic development opportunities. He has worked with hundreds of small businesses, non-profits, and government organizations to improve or create their web presence.  Andy is very active in increasing rural broadband adoption through an increase of digital literacy levels and assisting in bringing Internet access to communities. He received his Bachelor of Business Management and MBA from Mississippi State University and is a lifelong Mississippian.

 


This webinar series is powered by the following MSU Extension programs:

Bricks-to-Clicks.

Virtual Incubator Program.

Local Food System Economies logo.

 

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News

Buckets of peppers stand on a table at a market.
Filed Under: Farmers Markets, Community May 21, 2024

One of summertime’s treats in the South is the prevalence of farmers markets, community social events that allow shoppers to leave with a variety of fresh, local fruits, vegetables and other goods.

Filed Under: Agriculture, Commercial Horticulture, Local Flavor, Specialty Crop Production, Cut Flowers and Houseplants, Floral Design January 29, 2024

BILOXI, Miss. -- Floral enthusiasts and business owners can learn from a professional floral designer during an upcoming design demonstration and workshop hosted by the Mississippi State University Extension Service. Rachel Bond, a Pass Christian floral designer, will showcase her floral design style using diverse plant materials and traditional stylings.

Rows of lettuce
Filed Under: Greenhouse Tomatoes, Specialty Crop Production July 31, 2023

STARKVILLE, Miss. -- Vegetable growers soon will have two chances to learn about managing pests on produce in greenhouses and high tunnels.

Success Stories

Sunset over a brick downtown filled with people milling about.
Volume 10 Number 1

National Rice Month doesn’t just offer rice producers an opportunity to celebrate—it gives them the chance to enjoy the cooked and served finished products, too! There was something for everyone in Merigold on the third Thursday of September at the annual rice celebration in Bolivar County: Rice Fest.

Downtown lights shining along the sidewalk.
Volume 9 Number 3

The Excellence in Tourism Leadership Program is training volunteers, employees, and board members involved in Mississippi’s tourism sector and related organizations as they build networks with fellow tourism professionals.

: A man with a blue cap and glasses grabbing a blue bag of coffee for a blonde, smiling woman.
Volume 9 Number 2

Bricks to Clicks provides free, low-cost, and easy-to-use marketing resources to help small businesses grow their audiences and income. Free marketing resources include a website course, one-on-one coaching, webinars, podcasts, a blog, and a bimonthly newsletter. With these marketing resources, business owners can get personalized guidance backed by decades of marketing experience to drive online awareness and engagement to increase sales.

Select Your County Office

Contacts

Portrait of Dr. James Newton Barnes
Extension Professor

Your Extension Experts

Portrait of Dr. James Newton Barnes
Extension Professor
Portrait of Dr. Rachael Carter
Extension Specialist II
Portrait of Dr. Christine E. Coker
Extension/Research Professor
Portrait of Dr. Courtney Crist
Associate Extension Professor
Portrait of Ms. Elizabeth Powell Gregory North
Extension Instructor
Portrait of Dr. Ben Posadas
Extension/Research Professor
Portrait of Dr. Juan L. Silva
Professor
Portrait of Dr. Eric Stafne
Extension/Research Professor
Portrait of Dr. Jeff Wilson
Assistant Professor