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Growing Your Brand

The goal of Growing Your Brand is to improve the marketing capacity of local foods producers.

Target Audience(s):

Local foods producers, farmers market managers, food hub managers, or persons that are engaged in the local foods industry


Participants will:

  • Learn how to assess their competitive advantage,
  • Learn how to identify a target market,
  • Understand the importance of digital marketing,
  • Identify strategies to market their business, and
  • Understand the importance of developing a brand for their business.

Total Number of Modules or Sessions: 3-4

Total Number of Hours for Program Delivery: 6-8

Program Delivery:

  • Educational Class
  • Educational Video (online or DVD)
  • Group Discussion
  • Numbered Extension Publication

Primary Contact:

Rachael Carter,


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Portrait of Dr. Rachael Carter
Extension Specialist II
Community Development, Tourism, Economics and Natural Resource Policy