Growing Your Brand: Marketing Tools for MS Agritourism and Local Foods
Welcome to Growing Your Brand: Marketing Tools for Mississippi Agritourism & Local Foods! During this workshop you will be working towards developing a marketing and branding strategy for your business. The information contained in this guide is designed to provide you with an overview for developing a brand and using social media to market your products and services within the broader framework of a comprehensive marketing and advertising plan. This guide provides an introductory overview of the marketing communications mix and contains multiple links to online resources that will further guide you through the process of creating social media content. Customized socio-demographic data specific to your market area will be provided as a separate handout, this data will help you to develop a market segmentation and positioning strategy for the products and/or services your business offers.